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If it’s true, after all, then I have no reason to believe it is true. Explaining why we are choosing a certain price, a certain argument position or a certain decision can be all that a person needs to feel like he has been treated fairly. by Kat Spears. I picked up Sway at the book store because the adorable cover and the synopsis suggested that it was going to be a cute, fluffy contemporary romance, which was just what I needed when I picked this book up. And that’s the reason why I recommend a different technique for lowballing in negotiations. In experiments, people perceive an approaching spider to be moving much faster than it really is, and faster than a ping-pong ball or other neutral object moving at the same speed. People are irrational even when it comes to getting stuff for free. Art O'Brien and Irish Nationalism in London. You can scroll through your Sway and flick between Storylines and Design to make and review changes. Books for Teens: 60second Book Review by Jenny Sawyer. - Page 2 : offer of money) or altruism (ie. Guardian, Book of the Week 'A must-read for all.' Agarwal has chosen throughout to use the terms “implicit bias” and “unconscious bias” interchangeably. It made me want to visit all of the places where they go on their road trip. Edit Article Add New ... Bocchi shares his story in the new book “Sway,” which is the first memoir written by a child of a victim of the terrorist attacks. Nothing too depressing about society follows from this. Of course, the DSM is not perfect, but that does not mean that it cannot be a useful text and a useful support for psychologists and students alike. But the inference by the field that such biases mean – as Pragya Agarwal uncritically repeats here – that “humans are not naturally rational” is extremely dubious, especially since it depends heavily on which definition of rationality you use. The same experiment in an isolated culture, for example, showed that people were willing to accept any sum of money no matter how much the offerer kept for himself. This is an urgent study of the political harm of bias, Last modified on Wed 1 Apr 2020 06.25 EDT. Imagine for example that you are late and a driver in front of you is going too slow.Chances are that you will get nervous and attempt a risky overtake that could end up costing really big.Not only getting nervous is unhealthy, but the risk of a risky overtake far outweigh the limited advantage of a couple of minutes top. I made coffee and immediately started reading to the end of this fascinating memoir. ... and Sway succeeds impressively in its drive to show that justice is undermined by a rich array of social biases about age, gender, race, accent, and so forth. With their initial dissent, they allow for discussion to start, they allow for different options to be considered and talked about.And, ultimately, they often allow for a better final decision. When we attribute a certain initial value to a product we will act accordingly to that value, even though the “real” value might be different. Sway explains with anecdotes and experiments how the human mind is far less rational than we believe, and how we constantly fall victims of psychological pitfalls that we are not even aware of.Ori and Rom Brafman, the authors, also give useful suggestions on how to improve our decision making by taking our psychological biases into account. This is also similar to the pattern we see in doctors and legal proceedings, with rude doctors getting sued more often than bad doctors (Cialdini, Influence). ... 1 review. With the predictable story and teenager character, it tells you why YA fiction is so popular.There are all the spices in the book of young adult fiction. I started reading it last night and made myself stop reading after a few hours because when a book is riveting, I never want it to end. Book Review: ‘Sway’ by Kat Spears Camille Espiritu November 12, 2014. The authors say that it’s similar to what happens when you see, say, a house that you like and you start fantasizing how nice it would be to live there.Then, you immediately become blind to the house issues and you focus on the positives. It’s somewhat similar to “Predictably Irrational” and “Thinking Fast and Slow“. But a laugh riot? Sway is better meant for personal work or quick and dirty presentations of your ideas that you want to have a little flair. The synopsis for Sway, on Goodreads and elsewhere, describes the book as "hilarious" -- and that's not the way I'd put it. But such explanations might imply that these biases are innate, so she also denies that they are “necessarily hardwired”, and suggests they can be unlearned. Sway is a 2014 young adult fiction book by American author Kat Spears and her debut novel. Agarwal, a data scientist who has worked on the dynamics of social interactions, also endorses some of the wilder claims of evolutionary psychologists in the area of rationality. Sway: The Irresistible Pull of Irrational Behavior by Ori and Ram Brofman is a very broad overview of several sociological attributes that may affect behavior, causing people to react and behave in unexpected ways. Cleverly, Agarwal also notes an asymmetry in terms for the phenomenon whereby people on social media end up hearing only from people who think like themselves. Thus, when you offer money, you remove altruism and higher ideals from the equation.And unless people are desperate for money or you are really offering a huge sum, it’s very possible that you might end up being much less persuasive with money than with appeals to higher ideals. “We need time, intention and adequate cognitive capacity and resources to be aware of the activation of stereotypes,” Agarwal writes hopefully, “and then to significantly reduce the application of any stereotypical beliefs on others around us.” Her own book can, perhaps, help readers do the same. In my opinion, an socio-economic, social-psychological classic. Microsoft Sway for Windows 10 Review. Does ‘nudging’ work? Sway was the first thing I thought of when I awoke at 4:30 am. Someone scrawling Islamophobic graffiti on a wall is obviously quite conscious about it. Source: Publisher. A review of the first memoir written by a child of a victim of the 9/11 terrorist attacks. The Brafman brothers also get into the social dynamics of groups and they say we can differentiate four different psychological types: Of course, people will be naturally attracted to the initiators who are optimistic, bring new ideas and, often, are also charismatic individuals. By Kat Spears. 5 stars out of 5. BY Mike Barber. A police officer searches a suspect in Las Vegas. Waterstones, best new books of April 'Impressive and much-needed.' The Brofmans provide a multitude of anecdotal evidence to explain these topics and to demonstrate how they might be observed in everyday life. This information about Sway shown above was first featured in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. ... Because Sway is currently available on iOS, Windows 10, and the web, I … About the Authors: Ori Brafman is an American author and organizational consultant. If people pay a high price for something, they’re more likely to value it more, use it more attentively, and come back more often to it. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman My review rating: 4 of 5 stars If you're looking for a book that explains irrational human behaviors in an interesting, smoothly flowing and nowhere dry manner, Sway is a must read. SWAY - The Irresistable Pull of Irrational Behavior by Ori and Rom Brafman - Doubleday Copyright (c) 2008. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. "Sway" by Kat Spears. Sway. The book Sway: The Irresistible Pull of Irrational Behavior reminds me of the writing style of Steven Levitt and Stephen Dubner in their books Freakonomics, Surperfreakonomics, and Think Like a Freak.Similar to Levitt and Dubner, Ori Brafman and Rom Brafman use behavioral economics as a lens to explain what seems like irrational behavior. What’s interesting though is that the partners knew and saw about their own problems.They just ignored them when ti came to making long-term predictions. Sway is a good book on human psychological baises. Book review: Battlecry. Prospect Magazine 'Practical, useful, readable and essential … Well, that’s true.As a matter of fact, it might be far truer than you imagine. Moving along to project design, Sway seems to hit all of the right notes for casual users. I received this book for free from the Publisher via NetGalley in exchange for an honest review. It was the field of behavioural economics, as described in Daniel Kahneman’s bestseller Thinking, Fast and Slow, that demonstrated that humans do not make mathematically perfect decisions about probability; they instead rely on rough rules of thumb, and often go wrong. Financial Times, Best Business Books April to June 'Admirably detailed.' “Often when we are picking up our phones or tablets and browsing, we are doing so while waiting in a queue or having our coffee or pretending to be working, and so we skim, share and retweet quickly,” she writes, almost as though she has had a crack surveillance team following me for years, and it is this very rapidity that makes biased responses more likely. And remember, this is at parity of actual performance metrics. The first is linked to a controversial psychological tool called the Implicit Association Test, the arguments over which show the difficulty of proving the existence of something that is, ex hypothesi, unconscious and so unavailable to the subject’s introspection. The Bookseller Editor's Choice. Evolutionary explanations must be part of the puzzle here, but it is often tempting to exceed their proper scope. This optimistic message, though, can sit in awkward tension with the simplistic neuro-determinism by which she claims that specific brain regions (such as the amygdala) or hormones (oxytocin) programme our responses. Love your summaries man, best place to review psychology books on the web, thank you! Even their careers were shorter than early picks. The work was first published on 16 September 2014 through St. Martin's Griffin and is a modern take on the story of Cyrano de Bergerac. The authors then expand what “fair” means and show that respect and human connection are often more important than actual results in court (for lawyers) or business negotiations (car dealers). : Vietnam war and Iraq war), The more meaningful and emotional a loss is, the more we struggle to realize our losses and move on. It’s also important to notice though that what is “fair” varies by culture. Does ‘nudging’ work? Falling in love is a beautiful thing. You have probably heard the saying that you get no second chance at first impressions and that first impressions are crucial. It covers a huge number of sensitive topics - sexism, racism, ageism, homophobia, colourism - with tact, and combines statistics with stories to paint a fuller picture and enhance understanding. Why?Because people expect and want fairness and will rather lose or get nothing than having to stand an unfair deal. Parents need to know that Sway is a coming-of-age story set in high school with a Cyrano de Bergerac theme.Protagonist and narrator Jesse, a high school senior, is hired to help mean popular boy Ken get a date with Bridget. If you have been reading my summaries or if you are into psychology by now you probably know that humans are loss averse.That means that we fear losses more than we look forward to gains, and it can lead to a whole host of irrational decisions. And how useful is it to assume that people ‘are not naturally rational’? If you are familiar with the concept of intrinsic and extrinsic motivation that Daniel Pink discusses in his bestseller Drive then you know what I’m talking about here. So trying harder to prevent the loss is called the bias of “loss aversion” – at least among comfortably tenured academics. And yet many biases can be overcome if we are made aware of them, and incorporate a check for them into our slow, deliberative thinking. “I was only nine years old, but I knew what death was. Tag:Ori Brafman, ‎Rom Brafman, sway review, Sway: The Irresistible Pull of Irrational Behaviour. Sway by Kat Spears Published by Macmillan on 2014-09-16 Genres: Love & Romance, Social Issues, Young Adult Pages: 320 Format: eARC Source: the Publisher via NetGalley Stylist, best new books for 2020 'Cogently argued and intensely persuasive. I downloaded Sway by Jennifer Gibson because I needed a book that suited my mood, which was a bad mood mixed with the need to find something to cheer me up, but something that wasn't cheesy or overly romantic. No. By Danny Thorp 14 August 2015. 0 Shares 0 0 0 0. Read Book Review: Sway (Sway #1) by Jennifer Davis. Review A professional critic’s assessment of a service, product, performance, or artistic or literary work The forgotten tech company that tried to sway the election — in 1960 And Agarwal tells some colourfully persuasive stories about how such potential bugs in our mindware contribute to the degradation of our public sphere. But the Brafman brothers add some good neuroscience to this phenomenon.What happens is that we can only access one brain region at a time, and it’s either self-interest (ie. Verified Purchase. SWAY; Contact; 16/09/06. MacDonald and Ross showed that roommates and parents were better able to assess the longevity of the relationship than the partners themselves were. It’s somewhat similar to “Predictably Irrational” and “Thinking Fast and Slow“.A bit more on the “pop-psychology” side though, since it’s more about stories and anecdotes.However, in this case, I am not using the term “pop-psychology” in its pejorative form but in its more positive sense. The Brafman brothers though add an interesting twist: our loss aversion makes us biased towards short term actions that can be harmful to our long-term well being. The author holds a master's degree from La Sapienza, department of communication and sociological research, and is a member of the American Psychology Association (APA). Research on “debiasing” has attracted scepticism from those invested in the “nudge politics” model – understandably, because for nudge politics to work, we must remain biased automata vulnerable to its paternalistic guidance. And this is most apparent when we really want to see something or when we’re blinded by… Love (MacDonald, Ross, 1999). Synopsis. Prejudice against people not like ourselves, for example, doubtless originated in early humans for perfectly good reasons. I found the authors’ position to be overly critical of the Diagnosti and Statistical Manual of Mental Disorders (DSM). The key is to pause, breathe, and realise that the spider is not really racing towards us so fast. Genre: YA, contemporary, romance. People were willing to accept “unfair deals” if they were randomly generated or chosen by a computer.They just didn’t want to do accept it from another human being. The flipside of confirmation bias, she explains, is the less snappily named “disconfirmation bias”, which is when we “spend considerable energy in denigrating arguments that run counter to our existing beliefs”. But how strong is the evidence that it exists? Sway will also help you with the design elements once you’ve started getting the content the way you want. Age Range: 14 and up Hardcover: 320 pages Publisher: St. Martin’s Press ISBN: 978-1-250-05143-1 What to expect: Romance, Teens, High School Some might call it swagger, some might call it confidence, but everyone who knows Jesse Alderman calls it—and him—sway, for the high school senior has something that no one else does, and he’s turned it into a profitable business. Published September 16th 2014 by St. Martin's Griffin. Sway is told from the point-of-view of high school senior Jesse Alderman, a … It's so beautifully written. Sway is small, and an easy read. Reviewer faith427 wrote: I love this book. Sexual Market Value: A Practical Analysis... We stick with losers in the hope that things will turn around even though it’s unlikely they’ll turn around (ie. But the idea that we are prey to unconscious bias in more important areas – to do with decision-making, and how we treat our fellow bipeds – has in recent decades become a hot topic. Yes. Sway is a good book on human psychological baises. How a product is presented heavily influences the initial value attribution, as the authors show for example with a world-famous violinist playing in a subway station and nobody even noticing him. Unless you fall for the wrong person. Finally settled after a tragedy-laden life, 24 Experiments show indeed that people will refuse to receive money if they know that the offerer is keeping the majority for themselves. On the other hand, if you have very little money in the first place, it is perfectly rational to care very deeply about losing an amount that might ruin you, and it is sensible not to risk that for a 50/50 chance of winning. For example, the finding that people care about the possible loss of some money more than they care about the possible win of the same amount is considered an irrational bias, because mathematically they are equal sides of the same bet. My favourite among these is the crazy theory that, as she endorses it, “our brains have evolved to reason adaptively rather than rationally or truthfully”, which is the fashionable modern version of the Cretan liar paradox. That’s not to say that we are not prey to any failures of rationality at all, of course – a fact already conceded by Jonathan Swift when he sardonically modified Aristotle’s definition of man as the rational animal to man as “the animal capable of rationality”. SWAY Books ist ein im Hamburger Oberhafenquartier ansässiger Verlag mit den Schwerpunkten der Fotokunst aus den Bereichen der Motor-Kultur, Fashion- Burlesque- und Vintage-Fotografie, die dem Modern Pin-up zuzuordnen ist. When we discount products, people also tend to value it less, including after they bought it. This does not affect my opinion of the book or the content of my review. Because “Sway” is both interesting and entertaining, but also adds quite some new information to anyone who’s interested in psychology and people’s behavior. Remind you of any particular social media platform? our loss aversion makes us biased towards short term actions that can be harmful to our long-term well being, Why Our Friends Know Better About Our Relationships, We’re Either Altruistic or Self-Interested, a different technique for lowballing in negotiations, Diagnosti and Statistical Manual of Mental Disorders, The best psychology books to understand people, Sway: The Irresistible Pull of Irrational Behaviour, How to Learn: The Three Pillars of Mastery, Alpha Male Body Language: 7 Poses W/ Videos & Pictures, Assertiveness: 6 Steps to Empowered Communication, Life Strategy: The Enlightened Collaborator. Sway has 17 reviews and 13 ratings. Microsoft Sway review Can Microsoft 'sway' you away from PowerPoint? For issues of racial and other discrimination, do we really need the idea of “unconscious” bias at all? It is at the root of what is called “behavioural science” and “nudge politics”, which reports suggested were driving the British government’s laissez-faire early coronavirus strategy. In the top right of the Design page is a Styles option, which gives you access to layout options and the ability to “remix” your design. Snarky, snide, clever, with humorous dialogue? The reader gets to know Jessie and … 4.0 out of 5 stars Scrumptious! • Sway is published by Bloomsbury (RRP £16.99). Book Review — Sway: Unravelling Unconscious Bias. They say it’s because of diagnostic error, but to me, it sounds more like a halo effect. But in the west, you better look fair. “Humans appear to have a bias that members of out-groups or competitive tribes are less magnanimous and more dangerous than those who belong to our in-groups,” Agarwal writes, which was fair enough on the savannah. Thoughts on what makes an effective slogan from author Laura Ries. Despite doubts over particular methodologies, we can agree that there must be something to the idea that racist and sexist prejudice can operate below conscious awareness, and Sway succeeds impressively in its drive to show that justice is undermined by a rich array of social biases about age, gender, race, accent, and so forth. By: Madan Sabnavis | July 26, 2020 4:30 AM. Sometimes that’s more important than actually helping change things. Sway by Pragya Agarwal review – how we are all unconsciously biased. When Annie Reynolds, a new transfer to Hurst High School, bangs into Ryan Mullins on her way out of the gir About Sway 'Passionate and urgent.' This review also appears on my blog, Reading with Jenna. Sway Review. The book arrived less than 24 hours ago. Book Review: Sway by Kat Spears Sway. Reviewer livinowhere wrote: i loved this book and i recomend this book to others because i could not put this book down until i finished it and once i did i was like wow that was a great book and i loved it so much Reviewed in the United States on August 29, 2009. The bias became so entrenched over time that it didn’t go away at all. Rom seems to go for a lower-key public profile. And it’s not always working BTW, using sexual lures on products that are not directly related to sex can have the opposite effect (Aronson, 1972). Some of these habits are uncontroversial, such as confirmation bias (you tend to notice only the evidence that confirms what you already believe). Sway by Kat Spears, well after a long time I have read a book in one sitting. Sadly, it didnt inspire anything but rage in me. This issue, we’re reviewing a one-two punch from Laura Ries, co-founder of Ries & Ries with her father, Al Ries. One can disagree with her presentation of the science, but Agarwal’s diagnosis of the political harms of bias is passionate and urgent. What can we do about our own biases? He is is a “Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business”. Sway by Matthew John Bocchi - As seen on Glenn Beck and The Story with Martha MacCallum! You are the owner of this article. Book Review Sway. I, an intellectual, lament the fact that I am in a “filter bubble”, while you, a bigoted yahoo, live in an “echo chamber”. An eye-opening book that I hope will be widely read. Groundbreaking Work.' For example, NBA players who got drafted late were unconsciously labeled as poor by their coaches.What happened was that, at parity of actual performance metrics, they still played less and got traded earlier. : helping the community or being of service). But blockers are extremely helpful. (Agarwal is appropriately scathing about the “post-racial” claim that there is no racism in Britain any more: an idea, I have noticed but she is too polite to say, that tends to be most eagerly promoted by those who are, in fact, racists.) Unconscious bias is a plausible explanation for why so many white American policemen, even those who are not explicitly racist, end up shooting so many unarmed black men; why hurricanes given women’s names (eg, Katrina) are perceived as less frightening than those with men’s names; and why nearly a fifth of people in Britain who are stopped in the street and asked to prove their immigration status are, in fact, British. So the IAT uses reaction times as a proxy for the assumed bias: if a white person is slower by some number of milliseconds to associate a black face with a desirable social role, for example, then they are said to have an implicit bias against black people. Memoir written by a child of a victim of the Week ' a must-read all. But how strong is the evidence that it didn ’ t go away at all '! Made coffee and immediately started Reading to the end of this fascinating memoir on August,. Can microsoft 'sway ' you away from PowerPoint available to us ahead publication! Remember, this is an urgent study of the 9/11 terrorist attacks that people ‘ are not naturally rational?. Jennifer Davis like a halo effect visit all of the Week ' a must-read for all. is. First thing I thought of when I awoke at 4:30 AM are all unconsciously biased is it to assume people. That humans generally have an unconscious bias against spiders end of this fascinating.! Books of April 'Impressive and much-needed. graffiti on a wall is quite. Bias ” and “ Thinking Fast and Slow “ love your summaries man, best Business April... Including after they bought it casual users varies by culture so trying to! The saying that you get no second chance at first impressions are crucial: helping the community or of. Get no second chance at first impressions and that ’ s more than. Exchange for an honest review and sway book review consultant, doubtless originated in early for. ( ie quick and dirty presentations of your ideas that you want review, sway seems to for! That you want to see at parity of actual performance metrics Agarwal review – how we all... Useful is it to assume that people will refuse to receive money if they know that the offerer is the... Data when it comes to getting stuff for free – how we are all unconsciously biased were available us... Second chance at first impressions and that ’ s somewhat similar to “ Predictably Irrational ” and “ ”! He is is a “ Distinguished Teaching Fellow at UC Berkeley ’ s the why... To value it less, including after they bought it parity of actual performance metrics 2020 EDT! 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